Collaboration : TRUE CYCLES

Since pretty early on, I have had a number of bike shops reach out to me asking if they can stock and sell YELLOW BIRD products. Every time I politely decline and explain that my margins are small and my production can be pretty slow. When Karl at TRUE CYCLERY in New Haven, CT reached out, I said yes. What makes Karl and TRUE CYCLERY different? Everything. Karl has thrown out the playbook for traditional bicycle retail. And thank goodness for that. Instead, he has built a business model around the idea of one on one relationships between his shop, his customers and many of the people who actually make the products he sells. He started the shop that I have dreamed about for so long. We decided that the best place to start would be a seat bag. Every nice bike should be sold with a seat bag and the basic tools to fix or adjust small things mid ride. One more sign that TRUE CYCLERY is a shop that cares about the full experience. Karl is a fan of the tool roll style of seat bag. I had made a few in the past, but nothing that I liked. So, we kicked some ideas back and forth and got the ball rolling on the TRUE TOOL ROLL. Like anything good, it’s been a process. I have made so many prototypes and I keep saying “This is it!”. Then a few rides later, I find something to improve. After so many versions, I have landed on a version that I feel lives up to the quality and function that I strive for and that TRUE CYCLERY customer would expect. Keep an eye out for the TRUE TOOL ROLL at TRUE CYCLRY soon!